We create a storyboard from the material given to us by the internal subject matter experts and a brief from the L&D department as to the learning outcomes. The material can be product brochures, access to the company intranet, documents, PowerPoints and conversations with the subject matter experts.

At this stage we also indicate how the content will be delivered, for example audio, video, pictorial, text or a combination of them.


We then work on the design of the courses, for example matching it to the brand guidelines, sourcing or creating the photographic and vector images. At the end of this stage, we give Halfords a PowerPoint version of the course.


Finally, we turn the PowerPoint version the course into an engaging digital course. Creating the animations, interactions and audio. We have built a range of courses from technical ability, customer service, health and safety, and autocentre training for Halfords. The courses have been taken by hundreds of staff around the company to positive reviews.

“eLamb go the extra mile to ensure that all of the products and materials are produced in a timely manner. Nothing is ever too much trouble, and they are really receptive to feedback and adapting any materials required.”

Sophia Macris, Group Content Designer

What are the main benefits for Halfords working with eLamb?

  • Short timescales

    Halfords get courses authored in very short time scales, helping the L&D department support internal teams, who often give very short notice of requirements.

  • Experience and expertise on tap

    Halfords gain access to our highly experienced developers, who do nothing but design and develop digital training every day, without having to employ internal people to do the work.

Custom eLearning: M CHECK

Custom eLearning: EV CHARGING


More Case Studies

Edinburgh Whisky Academy Edinburgh Whisky Academy

Edinburgh Whisky Academy

eLamb helped EWA go from just delivering training in the UK, to delivering eLearning courses in 110 countries…within 12 months […]

View Case Study >
BMW Group UK BMW Group UK

BMW Group UK

We have been working with BMW Group since 2017. Creating digital learning courses for employees working across their three main […]

View Case Study >
Halfords Halfords


Halfords were referred to us by another customer and we have been working with them since 2019. We tend to […]

View Case Study >

I am interested to know more

    I am interested in...