The Problem

TONI&GUY wanted to centralise the process and improve the way support was delivered to their franchisee network. Franchisees were missing key announcements, emails and training sessions as they were busy working IN their businesses during the day.

That meant the time, money and effort spent by the global support office was often being wasted. Key announcements to help franchisees grow and strengthen the brand were being missed.

The Solution

So, TONI&GUY introduced a new learning management system. The aim was to create a centralised hub for communication.

  • Automating assignment of webinars and digital courses.
  • Tracking how engaged franchisees are with all their support assets, “The Operations Toolkit”.

In May 2020, the global support office had to find a way to train the whole network on how to safely reopen the salons after lockdown.

With stylists on furlough and strict rules on social distancing. The whole network were added to the LMS and everyone assigned 3 live webinars to attend with supporting digital assets and formative assessment.

The Results

As a result of introducing a new LMS, all assets and support material that are created centrally by the global support office can be “tracked.

Regional development managers can see who is using the assets that are being created and the global support office can see how engaged the network is.

Ultimately helping to protect and strengthen the brand.

I can thoroughly recommend eLamb as experts in this field and we are very appreciative of their knowledge and expertise in the world of online learning. “Mark and the team at eLamb delivered exactly what we needed at TONI&GUY, by setting us on the right path to delivering blended learning solutions at a time when we needed them most.

By working with eLamb, the rollout of our hugely important TONI&GUY Client Promise training programme was a true success. It meant we were able to ensure all our teams across the UK were trained, confident and ready to deliver the highest levels of client delivery, under strenuous COVID-19 restrictions. In addition, they did an excellent job digitising all our Operations Toolkits and hosting them on a first-rate platform, that all our salon teams used effortlessly.

Nigel Darwin, CEO TONI&GUY

The Learning Management System

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